Privacy Policy – Ace Vitals

Welcome to acevitals.co.uk (the “Website”). This Website is operated by Muscle Mantra Ltd (“Muscle Mantra”, “Ace Vitals”, “we”, or “us”). Registered Address: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. Registered in England No. ________ | VAT No. ________

We are committed to protecting your privacy and complying with all applicable data protection laws, including the UK GDPR, the Data Protection Act 2018, and other relevant marketing and cookie regulations.

This Privacy Policy explains how we collect, use, store, secure, and share your personal data when you use our Website. It also outlines your rights and how you can exercise them.

1. What Data We Collect

We collect personal data to provide you with the best possible experience on our Website. This may include:

Your name, email address, postal address, and phone number
Billing and shipping details
Payment information (processed securely through trusted payment gateways)
Account login details and preferences
Information about your purchases, reviews, and feedback
Technical data such as your IP address, browser type, and device information
Information collected via cookies and analytics tools

We only collect the data necessary to provide our services, improve user experience, and comply with legal obligations.

2. How We Use Your Information

We use your personal data for the following purposes:

To create and manage your customer account
To process and deliver your orders
To send important service updates and policy changes
To provide customer support and respond to inquiries
To request feedback, reviews, or participation in surveys
To send marketing communications (only if you’ve opted in)
To administer promotions, competitions, and prize draws
To analyse website usage and improve our content, services, and marketing
To protect our website from fraud, misuse, or technical issues

We will never sell your personal information to third parties.

3. Lawful Basis for Processing

We process your data under the following legal bases:

Contractual necessity – to perform a contract with you (e.g., processing orders).
Legal obligation – to comply with UK laws and regulations.
Legitimate interest – to improve our services and understand customer needs.
Consent – when you agree to receive marketing communications or allow cookies.

4. Marketing & Communication Preferences

We may send you marketing emails, SMS, or targeted ads about Ace Vitals products if you’ve provided consent or if we have a legitimate interest in doing so.

You can opt out of marketing communications anytime by:

Even if you unsubscribe from marketing messages, you’ll still receive important service notifications like order confirmations or delivery updates.

You may also see Ace Vitals ads on social media platforms such as Facebook, Instagram, TikTok, YouTube, or LinkedIn. These ads may be tailored based on cookies or shared data, in line with your consent and preferences. You can control these ads through your social media account settings.

5. Cookies & Tracking Technologies

Our Website uses cookies and similar technologies (like pixels and plug-ins) to:

You can manage or disable cookies anytime through your browser settings. For more details, please read our Cookie Policy.

6. Sharing Your Data

We only share your personal data with trusted third parties where necessary, such as:

E-commerce providers (e.g., Shopify)
Payment gateways (e.g., Klarna, Clearpay, Stripe, PayPal)
Delivery and logistics partners
Advertising and analytics partners (e.g., Meta, Google, TikTok)
Professional advisors (e.g., legal or tax consultants)
Regulatory authorities where required by law

Whenever your data is shared, we ensure it is handled securely and in compliance with UK data protection laws.

7. International Data Transfers

Some of our service providers may be located outside the UK or European Economic Area.

When we transfer your data internationally, we ensure it receives the same level of protection as it would under UK law by using approved safeguards, such as:

8. Data Security

9. Data Retention

We keep your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.

10. Children’s Privacy

Our Website is not intended for individuals under the age of 18, and we do not knowingly collect personal data from minors. If you believe a child has provided us with their information, please contact us immediately.

11. Your Data Protection Rights

You have the following rights under UK data protection law:

Right to Access – request a copy of your personal data.
Right to Rectification – correct any inaccurate or incomplete data.
Right to Erasure – ask us to delete your data (“right to be forgotten”).
Right to Restrict Processing – limit how we use your information.
Right to Data Portability – receive your data in a portable format.
Right to Object – stop us from processing your data for certain purposes.
Right to Withdraw Consent – revoke your consent anytime for marketing or cookies.